Why should I host an event?

Updated: Jun 9, 2019

The question shouldn’t be why should I, it should be why shouldn’t I.

There are so many great reasons to host an event, to lift your company profile, to launch a new product, to get directly in front of your target audience, but so many people can only think why they can’t rather than why then can.

The 3 most common excuses given for not hosting an event are: -

1. I don’t have the budget to host an event.

2. I don’t know what type of event to host.

3. I am afraid to do it on my own.

All very normal reactions, but none of them are a valid reason not to host your own event.

1. I don’t have the budget to host an event.

I’m not going to lie, hosting an event is not cheap, especially if you want to do it right, but it can be very cost effective, especially if you know you are going to get a good return on your investment.

Hosting an event is simply part of your marketing strategy, not an extra cost & it can be the most effective type of advertising, as it gets you ‘Directly in front of your target audience’.

People are only there because they are interested in you & what you have to offer them.

And if you are thinking that it is still going to be a stretch, have a ticketed event, if people have had to pay to be there, they are even more interested to learn about you & from you.

2. I don’t know what type of event to host.

If you know you would like to host an event, but are confused as to what type of event will work for you or your business, (or you want to know exactly ‘What is an Event’), the best thing to do is work out ‘What is the Purpose of Your Event.’

Once you’ve done this, you will be able to create the event, whether it be a seminar, a conference, an information event, a corporate dinner or something else.

The truth is you shouldn’t worry too much about the type of event, sometimes you don’t need to label it, you could be unique & do your own type of event.

3. I am afraid to do it on my own.

You don’t have to do it on your own & in fact sometimes it is much better not to. By this I’m not talking about an Event Manager, (although I can thoroughly recommend using one J), I mean collaborate, work with another business owner to put on an event together.

Find someone who complements you & your business, who can add value to the event. Do be careful though, it is really important that it works for both of you.

I know that hosting an event is not for everyone, but so many businesses, daily, host great events that are hugely beneficial to them, would you like to be one of them?

If you found this blog helpful, please do share with others you feel will enjoy reading it.

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