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What Is An Event

Updated: Jun 9, 2019





The word event can mean something different to everyone, the exact meaning of the word event is ‘a thing that happens or takes place, especially one of importance’.


When you are talking about hosting an event, what do you mean? What is a business event to you? And most importantly what is the best type of event for you?


Here are a few different types of event that may be suitable for you & your business: -


A Seminar

Seminars are educational events which encourage staff and clients to broaden their knowledge and horizon towards your business. It gives people the opportunity to learn things specifically around your business and gives them a chance to grow and progress their relationship with your company.


An Information event

An Information event is normally smaller & more personal than a seminar, at the event you are giving your attendees information that they want or need, that can either help them personally, or in their business. It’s a great way to get directly in front of your target audience.


A Conference

A conference is a large gathering of individuals or members of one or several organisations, to discuss matters of common interest or a formal meeting of people with a shared interest, typically one that takes place over several days.


A Networking Meeting

Networking is a socioeconomic business activity by which business people and entrepreneurs meet to form business relationships and to recognise, create, or act upon business opportunities, share information and seek potential partners for ventures.

It is also a way to get support and help with building and growing your business.


An Exhibition

Although exhibitions are common events, the concept of an exhibition is quite wide and encompasses many variables. Exhibitions range from an extraordinarily large event such as a World's Fair exposition to small one-artist solo shows or a display of just one item.


A Product Launch

A product launch is when a company decides to launch a new product in the market. It can be an existing product which is already in the market or it can be a completed new innovative product which the company has made.


A Book Launch

A book launch is the activity created around the publication of a book, either traditionally or digitally. The launch is designed to attract attention to the title, sell copies, boost the discovery of a new author or alert fans to new work from a favourite author and -- with a large infusion of luck -- get a book on or near a bestseller list right out of the gate.





An event can be whatever you want it to be and the main reason to host an event is to get directly in front of your target audience, so it is vital that you choose the right type of event for you & your business.


What happened to you?


Comment below & let me know if you are planning an event & would like help deciding what type of event to host.


If you found this blog helpful, please do share with others you feel will enjoy reading it.


If you would like some help planning your event, thus reducing your stress, contact me to book your FREE consultation to discuss how I can help you.

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